The Bahn-o-rama is a secret cult. An undefined group of individuals who meet inside a brutalist architectural building to escape the harsh and long Austrian winter. They go on for hours, simply spinning in circles. Their collective passion is the desire to ride.
For the indoor cycling race series happening during the winter months in Vienna’s Dusika Stadium, we created the visual identity combining the shape of the track, the concrete environment and fluorescent lights. The outcome is fast-paced brand identity to further raise awareness for the sport.