Daria Daria

For the launch of her new site and venture, we helped Austria's most recognized blogger and entrepreneur Madeleine Alizadeh alias Daria Daria to re-brand herself using a minimalist new identity. As of her profile awareness, the need to communicate the »what« and »who« was set to a minimum and we focused on a graphic and playful identity, accompanied by letterpressed business cards containing the minimum amount of information.