Old Quarter - Little Vietnam in Vienna

Old quarter is an old part of town in the city of Hanoi. Old Quarter Vienna is a new, fresh vietnamese sandwich place in the heart of Vienna’s 7th district. The identity focusses on the contrast of dark and bright, old and new, known and unknown. With it’s inviting interior and delicious smells, we wanted the visual identity to reflect the place, the positive attitude of the people behind it and to create suspense for new customers. We were able to help design the exterior, visual identity, apparel, website, icon system, hand lettered stamps and even managed to decorate the inside of the bathroom with the use of hand made large scale calligraphy showcasing a vietnamese poem about an old city.